I will be sharing about one of my favorite subjects, Marketing and consumer psychology in this post. The ideas below are also inspired from this wonderful article from entrepreneur.com. I have added the local context to those tips I think work here and also added an estimate to the budget/customer.
Running a startup often mean two things — low budget for marketing but a vital need to be top of mind. Here’s some means to achieve both ends 🙂
- Participate actively in forums
- If your business is in the B2C space, you may find participating in forums that are participated by your target customers very cost effective. The key is to establish credibility for yourself, engage the other forum participants in a ‘non-predatory’ manner and present your startup in a FYI, factual ways. Having people to endorse you or give good reviews and testimonials will go a long way. (Cost: your time)
- Sell on ebay.com, qoo10.sg, amazon.com, carousel app and other e-commerce sites
- Why invent the wheel when there are throngs of people already buying things from these apps and e-commerce marketplaces? If your business centres around selling products to consumers, open a virtual store and start marketing your products and services. The transaction fees get lower as your sales volume increases and it can be a good way of getting your brand noticed, before you build a loyal following which will follow you from your e-commerce marketplace store to a standalone online store.
- Self-publish an e- book.
- There are quite a few channels to help market e-books by amateurs and free lancers. As entrepreneur.com puts it, “Nothing screams “expert” quite so loudly as a book written about a subject.” It is as good as an advertisement for your company that’ll last forever. You won’t make money on the book. You’ll make it because of the book.
Create promo codes
- and set them up on cuponation, retailmenot, http://www.sgcouponcode.com and vouchercodes.com.sg This is more suitable for e-commerce businesses and it helps in being discovered. ($x depending on the depth of the discount – your usual cost to acquire a customer)
- Burn the flyers… try Door-hangers on gates instead.
- Imagine the home owner reaching out for the gate and then discovering this colorful door hangers with a promotion for your company’s product or service attractively displayed… Good idea isn’t it? However, this is just limited to businesses that are geographical based or involve delivery to home. For example: “Having a headache thinking of what’s for dinner tonight? Order now from foodpanda.com for $10 off and get piping hot dinner delivered free to your home. ($2/customer (excluding your time to hang the advertisements))
- T-shirts and vests.
- Not an especially unique idea but it could work if you hand them out strategically. For example, if you have thirty employees and your office is based in a highly populated area, with most being in your target segment, giving them company shirts with crisp, catchy taglines may gain you walking billboards, 5 days a week. Handing printed t-shirts to your target customers also help them to keep your brand top of mind, provided that the shirt has a nice design, the right material for the climate and right size for the wearer 🙂 ($10/customer)